B2BRocket.ai vs. Kanekt 365: Is the Flat-Rate AI Model More Profitable Than Call Center Outsourcing?

For years, traditional telemarketing and call center outsourcing have powered B2B lead generation. Agencies like Kanekt 365 promise professional agents, trained scripts, and reliable appointment-setting systems. And for many businesses, that human connection has worked up to a point.

But as competition sharpens and budgets tighten, companies are starting to ask a tougher question:

Does the old model still make financial sense?

Between rising labor costs, variable retainers, and scaling limits, the call center approach is beginning to show its cracks. And that’s where AI-powered platforms like B2BRocket.ai are changing the game replacing unpredictable outsourcing costs with a flat-rate, automated model that runs 24/7 without fatigue, retraining, or overhead.

Let’s break down where the real costs lie and why the future of lead generation looks more like automation than outsourcing.

What is the True Customer Acquisition Cost (CAC) of Outsourced Telemarketing Services like Kanket 365?

On paper, outsourcing sales development to a call center like Kanekt 365 appears to be a smart move. You gain trained agents, proven processes, and a team that handles prospecting while your in-house staff focuses on closing.

But what often gets missed is the real Customer Acquisition Cost (CAC), the total expense behind every qualified deal.

Here’s what drives that number higher in a traditional BPO setup:

• Per-seat pricing: Adding each agent increases the monthly spend.
• Training and ramp-up: Each campaign demands orientation, scripting, and performance reviews.
• Managerial overhead: You pay not just for callers, but for supervisors, QA, and reporting.
• Data costs: Updating lists, cleaning databases, and managing compliance add hidden expenses.

When you factor in turnover, downtime, and inefficiencies across multiple shifts, CAC can quietly double even if your per-lead price looks reasonable on the invoice.

That’s the hidden math behind telemarketing: you don’t just pay for results, you pay for repetition.

B2BRocket.ai flips that model. Instead of scaling through people, it scales through intelligence. Its AI agents handle prospecting, follow-ups, and qualification autonomously, so your costs don’t rise as your campaigns grow.

This creates a flat, predictable CAC curve that gives RevOps and finance leaders the one thing outsourcing never could: cost certainty.

How Does B2BRocket.ai's Flat-Rate AI Sales Platform Guarantee Predictable Cost Per Lead (CPL)?

In the traditional call center world, cost and volume are directly linked. The more you want, the more you pay. That’s how labor-based models work.

AI automation breaks that dependency.

B2BRocket.ai operates on a flat-rate structure, where AI agents continuously analyze data, refine outreach, and book meetings across time zones without incremental cost. Whether you target 5,000 leads or 50,000, the expense remains stable.

Here’s how that predictability is achieved:

• Automated outreach: AI scans intent data and industry signals to find the most relevant prospects.
• Adaptive messaging: It learns what resonates across sectors and adjusts communication automatically.
• Multichannel engagement: From email to LinkedIn, AI handles outreach with precision and scale.
• No downtime: There are no shifts, no breaks, and no performance dips, just consistent execution.

That’s the financial advantage of a flat-rate AI platform. It converts your variable telemarketing spend into a controlled, repeatable ROI engine.

For RevOps and financial planners, that translates to two critical benefits:

1. Budget stability, no surprise overages or seat expansions.
2. Forecast accuracy is affected because spending and results scale together, not apart.

Traditional BPOs like Kanekt 365 rely on incremental headcount to grow output. B2BRocket.ai relies on automation, which means efficiency increases, not costs.

Can Traditional Call Centers Achieve the Sales ROI and Cost Control of Modern AI Automation?

Human-driven sales still matter, but it’s becoming increasingly clear they can’t match AI’s scale or cost control.

Kanekt 365, like most call centers, depends on human SDRs making outbound calls based on scripts and workflows. That approach creates personal engagement, yes, but it also limits productivity.

Each rep has a finite capacity. To grow results, you have to grow the team. And when you grow the team, you grow costs. That’s a scalability bottleneck no amount of training can fix.

AI automation eliminates that ceiling.

B2BRocket.ai runs global outreach simultaneously analyzing engagement, refining targeting, and booking qualified meetings at a fraction of the cost.

Even better, it learns continuously. Every interaction improves future outreach, ensuring lead quality gets stronger over time. That’s something no static call script can replicate.

From an ROI perspective, the shift is undeniable:

• Call centers deliver fixed human effort with variable results.
• AI delivers fixed costs with improved results.

And for financial decision-makers, that equation is impossible to ignore.

B2BRocket.ai doesn’t just save money; it introduces financial consistency into the sales process. Instead of budgeting for human variability, you’re investing in predictable performance.

Conclusion: The End of Outsourcing Volatility

The traditional call center model, represented by agencies like Kanekt 365, has served businesses well for years. But its economics are rooted in labor, and in 2025, labor-based scaling is no longer sustainable.

Where telemarketing once offered reach, AI now delivers reach, precision, and predictability all in one.

For CFOs, RevOps teams, and growth leaders looking to control cost per lead, stabilize CAC, and maximize ROI, the path forward is no longer about outsourcing; it’s about automating smarter.

That’s why more leaders are moving toward automation and why, for many, B2BRocket.ai isn’t just a better option… It's the logical next step.