Defining an Effective Call Frequency

Amelia H.
August 10, 2023
min read
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Defining an Effective Call Frequency

In what way should you get in touch with your target client?

This is an inquiry we are often solicited regarding when structuring a telephonic marketing campaign that targets consumers.

The reply is contingent on numerous aspects:

  • Have you shown an initial desire to participate in discussions with that individual or business?
  • Does a required necessity be recognized? 
  • Did a correlation exist? 
  • Does the company potentially under consideration fit the description of a particularly essential objective for you?

For the business to rocket, making various tries is a crucial contributor to our achievements. Generally, we reach out by creating telephone calls with the reinforcement of delivering customized emails and voicemails. With calling we balance the number of call attempts over a length of time. Time becomes a reliable companion. After a period you can call early in the dawn, late in the dawn, early in the afternoon, and late in the afternoon. Mixing up your call times offers you an improved chance of linking up.

Defining an Effective Call Frequency

The “How To”

Put reasonable consideration into how often you make calls. You desire to stay away from your planned prospect having a feeling they are the only prospect of yours. You have other possible companies to expand, so locate a balance between investing time with other high-quality opportunities.

Moving forward, this is a crucial characteristic to own because persistence is often necessary to reach the person you need to speak with. Decision-makers are very busy, and they are not waiting around for you to call them. It’s no secret that people are usually challenging to speak with. Our notion is that you have to earn the chance to speak with them, and thoughtful persistence is often required to earn the opportunity. It is important to trust that just because you are unable to speak with the person, does not propose they are uninterested. Often, it simply confirms the fact that they are occupied!

To communicate the specific request: at what times should you contact an aimed prospect - for original campaigns, where the prospect details file is not huge, it is general for Dunlap Advertising to start a campaign with the contract of creating 5 call tries over a 4 to 6 week time period. Generally, our feeling is it's good to permeate the list by creating as many call attempts as possible. It grants you a more true sense of what the quality of prospects is probably appearing like.

This refers to the top part of the underwater mountain dependent on call frequency. This form of strategy can rest for a month or two, then you can start calling it once more. Except if you conversed with the right person, no one in the company will ever remember you called in prior instances. On the contradictory extremity, with strategies that we have been working on for years, it is quite normal to see appointments that we set to have 50 or more call attempts over the past few years.

Should a potential customer be important to you, do not hesitate to be tactfully insistent with trying to make contact. However, it is really significant that you do not over-call and always be well-mannered to everyone you encounter while navigating to the correct individual. To be clear, once you ultimately do achieve the correct individual, be ready!

The Exception

When completed correctly, careful persistence is almost always good quality; yet, when you have a larger possible consumer database to create, it might not be as essential to practice persistence, as with smaller data documents. The bigger the document, the more you can play the game of numbers. This means that there will normally be a part of your target possible customers that are more likely to reply to their telephone. The larger the document, the more you can skim the top of the listing, connecting with those who are simpler to connect with.

It can occur that you accomplish filling your pipeline by making two or three calls. Benefit from this if possible. As you form the prospect list over time, you will realize the level of challenge will increase in terms of connection rates. This is quite typical. The compensation is that you do a better job of flooding the list.

The Exception


A result of proficiently working through your aimed at possible list allows you to form various groups of types. You have the ability to organize your groupings by who might potentially have an immediate concern, intermediate-term concern, long-term concern, or no concern whatsoever. This gives you a lot to think about as it helps you judge how to spend your time moving ahead.

The value of careful persistence permits you to be imaginative with keeping your name before aimed prospects. This is in addition to how you integrate other advertising methods to correspond constantly. This all becomes beautiful advertising and it will generate extraordinary consequences for you.

To conclude, this piece evokes two phrases I dearly love and fully embrace regarding how we live and how we carry out our work:

  • Delicate persistence is the key to accomplishment.
  • There is no second chance to make a first meeting impression.

The two statements greatly affect the purpose of this write-up; strive difficult, remain patient, don't abandon, and consistently value others.

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Amelia H.

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