12 Effective Lead Generation Ideas to Inspire Your Next B2B Campaign

Emma S.
August 5, 2023
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12 Effective Lead Generation Ideas to Inspire Your Next B2B Campaign

Creating B2B prospects can be a hard problem to solve. Over 37% of business owners find finding prospective customers an annoying challenge! So, if you've already utilized some methods of attracting prospective customers and are looking for less commonly known tricks to attract more B2B prospective customers — you're in the right spot. Within this manual, we have collected a dozen specialist-confirmed B2B cause generation ideas to help your next campaign succeed. Let us immerse ourselves in! Are you looking for ways to increase your chances of landing a job?? Make an effort to our B2B guide producing service to optimize your techniques and acquire standard consultations with exceedingly competent conclusion-makers.

12 Effective Lead Generation Ideas to Inspire Your Next B2B Campaign

12 Effective B2B Lead Generation Ideas

1. Leverage Job Posting Platforms: Identify potential clients by targeting companies with relevant job openings that align with your product or services.

Rearranging the words within the provided sentence and using synonyms, the following rewrite maintains a similar meaning: Employ job posting platforms to pinpoint shopping indicators and plant confidence.

Openings posted on job posting networks give an impressive wellspring of potential prospects for organizations offering services to other businesses, attracting experts and conceivable customers. There are two techniques for utilizing openings to initiate newcomers.

Focus on prospective clients who are a perfect match for what you offer or provide. Bring to the forefront prospective customers whose needs perfectly align with your offerings or solutions. Concentrate on potential consumers whose problems are exactly solved by your product or services. Give precedence to leads whose specifications are exactly met by what you have presented or supply.

Your proposal can act as a stand-in or bolster for an unfilled need. For instance, you run a business furnishing educational services and skill workshops for leaders. To expand your customer base, find corporations where departments develop and employ leading functions frequently, as this can indicate that they may need considerable help growing their workers.

In the same way, Belkins provides sales outsourcing services. How do we realize if company X could be our possible client? We would browse for SDR/Lead investigator/BDR jobs accessible in the organizations since we might replace/enhance their inner group. Next, we locate the decision-makers in the organization and send them our proposition.

The point: Employ job opportunities forums to examine openings in OTHER businesses that involve terms connected to what you bring to the table. This is an indication that the business has the funds and the necessity at this instant.

Make your business more believable in the eyes of they. Let your client see your business as more trustworthy. Cause your client to think about your business as one your client can truly rely on.

Enlarging workforce and empty positions are commonly seen as primary signs of a flourishing company. When an applicant views two identical service provider internet sites, something should catch their attention and build a sense of believability and reliability.

A page for a person's line of work with many places that are available and quality narratives of the jobs may accomplish the goal.

2. Host Webinars and Podcasts: Showcase your expertise and build brand recognition by conducting webinars and podcasts with industry leaders.

12 Effective B2B Lead Generation Ideas

Example 1:

SE Ranking's events are a fine model of how companies can utilize this format to relate to a worldwide audience. By providing events in 7 tongues, SE Ranking has the ability to draw in prospects from varied nations and establish itself as a knowledgeable pioneer.

Furthermore, by making their seminars accessible for watching at any time , SE Ranking can reach even more potential clients who may have missed the live happening. This lets us to create leads and building associations quite a while after the seminar has finished.

Example 2:

Our Belkins Growth talk assists us in proving the considerable extent of our client relationships and competence in B2B sales. Doing thusly, we welcome industry pioneers and our clients to be speakers for wise discussions around B2B sales. This ultimately produces expanded brand mindfulness and brings about high-caliber prospects for the company.

3. Reverse Engineer Outbound Cold Selling: Craft personalized and empathetic cold emails and LinkedIn messages to catch the attention of B2B decision-makers.

Hack 1:

Reverse engineer your cold email pitch to grab the attention of B2B decision-makers and secure enterprise-level deals. Avoid using clichéd templates like "Hey, I saw you're doing this, and we're doing that." Instead, build emotional bonds.

Start your email with a personal touch: "Hey [Name], I also work in X industry and have faced similar challenges. Cutting to the chase, I've found solution Y. If you're anything like me, let's chat. No hard sells 🙂."

This straightforward hack stands out and shows empathy, making it highly effective. Few sales development representatives (SDRs) use this approach as it requires courage to send out emotional emails.

Hack 1

Hack 2:

Reach decision-makers directly on LinkedIn and get a 100% affirmative response by offering to collaborate on content, such as sharing their insights in an article. This approach sets the stage for lead nurturing and fosters warm dialogue. Then, pass these leads to your sales development representatives (SDRs) and add them to acount-based marketing (ABM) campaigns. However, avoid overdoing it and refrain from aggressive sales pitches.

Here are some concrete results and figures from Belkins' case studies, where we combined cold email outreach and LinkedIn marketing to demonstrate the effectiveness of these hacks.

Hack 2:

Example 1:

A software development company aimed to penetrate a highly saturated market using cold outreach campaigns. The target was businesses with $200 million in revenue and C-level titles in the IT sphere. To gain a competitive edge, the Belkins team crafted a tailored value proposition and expanded the ideal customer profile.

As a result of our efforts, the client secured 48 appointments and closed 5 deals within just 4 months, generating $900K in new project revenue.

4. Boost Conference Lead Generation with QR Codes: Use QR codes on presentation materials at conferences to capture leads easily.


In September of the year 2022, Michael Maximoff displayed Folderly at the Founder500 meeting and utilized QR codes to create possibilities to work together. Specifically, Folderly's group put QR codes with connections to the Folderly website at the end of the display. This straightforward tactic proved helpful, as around 20% of the individuals who were present scanned the code during the talk.

5. Gather Testimonials and Customer Stories: Use social proof to demonstrate the effectiveness of your offerings and build trust among potential clients.


The company uses consumer stories to demonstrate the quality of its products and services. The website includes a dedicated section for people accomplishment reports. You are able to also come across complete case scientific studies and statements from glad clients.

Through emphasizing the actual outcomes that clients have realized, HubSpot effectively communicates the benefit of its offer and effortlessly draws in new clients.

In contrast, we at Belkins not solely present results that were productive, but also openly discuss the difficulties we encountered though working on the project. This lets for complete transparency and allows for sensible outlooks when working with us. The project might go astray, but we go extra to provide stable effects.


Making known potential obstacles assists potential customers easily solve their worries before they become an issue.

6. Offer Free Tools and Browser Extensions: Attract potential customers with free tools and extensions that showcase your product's value.

Example 1:

Grammarly's free browser extension for improving English grammar and writing quality has been a massive success, with over 10 million downloads for Chrome and more than 30 million daily active users. The reason behind its success lies in the immediate value it provides. Upon installation, users experience its benefits, enticing them to consider upgrading to a paid version.

Likewise, Belkins has created the free Outlook extension "Charge" that enables users to send thousands of personalized emails with custom variables directly from Outlook in just one click. This extension not only helps us identify super-active users who could become potential customers but also serves as an additional revenue stream through its paid plan.

Example 2:

Belkins offers an ROI calculator designed to estimate the potential revenue and ROI achievable through their B2B lead generation services. Placed on the pricing page, this interactive calculator allows leads to experience the benefits of working with Belkins, making them more inclined to request a custom quote and explore further collaboration opportunities.

7. Provide Freebies and Demos: Offer free trials, demos, or gated content to give potential clients a taste of your products or services.

Example 1:

This is how Plug and Play makes usage of specialized digital books tailored to specific niches to capture possible customers within the renewable energy area. In order to retrieve the copy, you will need to complete the form while furnishing your contact details.

Example 2:

The Semrush free trial is an additional wonderful illustration of a bait that draws in the fish. With 7 days of free admittance to their toolkit, potential customers can check out their products and services previous to dedicating themselves to a paid subscription.

8. Create Data-Driven Content: Use data-driven content in your marketing campaigns to build brand authority and attract new leads.


Semrush's original ranking factors study has proven to be a highly effective tool for attracting backlinks and media mentions, with over 3,500 domains referencing this single study. Just think about it: one e-book has been exposed to at least 3,500 unique audiences.

The success of Semrush's data-driven studies lies in the following 7 steps they followed to create compelling content:

1. Identify Your Audience and Their Pain Points: Semrush understood their target audience's needs and pain points related to SEO and ranking factors.

2. Research Your Topic and Gather Reliable Data: Thorough research was conducted to collect relevant and reliable data on SEO ranking factors.

3. Analyze the Data and Draw Insights: Semrush analyzed the data to extract valuable insights and trends in SEO ranking.

4. Create Your Content with Data as the Backbone: Using the gathered data, Semrush developed an insightful and data-rich e-book on ranking factors.

5. Use Eye-Catching Visuals and Storytelling Techniques: The study was presented using eye-catching visuals and storytelling techniques to engage the audience effectively.

6. Promote Your Content Across Different Marketing Channels: Semrush strategically promoted the e-book across various marketing channels to reach a wide audience.

7. Track and Measure the Success of Your Content: Through analytics and metrics, Semrush measured the success of the study, including backlinks, media mentions, and overall engagement.

By following these steps, Semrush was able to create data-driven content that not only provided value to their audience but also attracted significant attention and exposure from other websites and media outlets.

The image source for Semrush's data-driven study: (provide the link to the image source, if available)

9. Implement Brand and Employee Advocacy Programs: Utilize employee brand advocacy to build a strong sales force and generate leads.

Example 1:

Nadja Komnencic, the one who once held the top Business Development role at Lemlist, placed workable sales suggestions for sales exploration on LinkedIn.

Nadja Komnencic

Nadja's article serves as an example of the effectiveness of beginning with an inquiry, being succinct and achievable, and referencing a sales head to improve believability. These helpful articles assisted her in cultivating relationships with Lemlist's planned readership and closing agreements. Examine the following:

Example 1

Example 2:

A named person, an ex-Growth Marketer at a certain firm, shared unusual "growth hacks" that created more than 1,500 remarks!

Ilya's message had a clear outline that awakened interest and motivated readers to get the guide. He encouraged people to call their own tricks for a mention. This was a smart step to construct believability and keep the guide current with new suggestions.

By now you must be wanting to notice the results of this manner. So, let's view the figures:

Example 2

The Lemlist group pursued a 7-step plan for geometric rise, like conforming speedily, concentrating on clients, prospecting, using LinkedIn for substance conveyance, and taking advantage of deals mechanization networks.

10. Collaborate with Prominent Experts: Partner with industry experts to boost your reputation and gain access to their audiences.


Bernard Huang, Co-founder of Clearscope, displayed thought leadership on LinkedIn by sharing an insightful post about the future of SEO content creation. To further enhance the value of his post, Bernard collaborated with Eli Schwartz and offered 10 signed copies of Eli's book to the most upvoted comments.

This collaboration not only established Bernard as an industry authority but also attracted potential customers who were interested in SEO and content creation.

Additionally, Bernard took the opportunity to acknowledge and give a special shoutout to other industry experts who engaged with his presentation. By doing so, he strengthened his connections with the audience, ultimately increasing the likelihood of generating high-quality leads.

Through this strategic collaboration and engagement on LinkedIn, Bernard effectively showcased his expertise, expanded his network, and created a pool of potential customers interested in Clearscope's SEO content creation solutions. This example demonstrates the power of collaboration and thought leadership in lead generation efforts.


11. Study Buyer Intent Data: Use advanced tools to analyze buyer intent data and identify potential leads with specific needs.


In a customer success story, Leadfeeder demonstrated the value of buying intent data for Programmatic B2B. By leveraging Leadfeeder's tracking capabilities, Programmatic B2B effectively measured the success of their marketing campaigns and identified companies that visited their client's websites.

Using this valuable buying intent data, Programmatic B2B created hyper-relevant ad campaigns tailored to the specific interests and needs of their target audience. The results were remarkable, as Programmatic B2B managed to acquire over 100 new prospects for their client selling Personal Protective Equipment (PPE) to healthcare and educational institutions. Additionally, they generated 114 new leads in the healthcare industry and 155 leads in the insurance sector in just 30 days.

When considering buying intent data, it is essential to keep the following factors in mind:

1. Your Target Audience: Define your ideal customer profile and ensure that the buying intent data aligns with your target audience to make the most of your marketing efforts.

2. Vendor Reputation: Choose a reputable vendor known for providing accurate and reliable buying intent data. Look for customer reviews and testimonials to gauge their credibility.

3. Data Relevance and Sources: Ensure that the data you receive is relevant to your industry and sourced from reputable and trustworthy channels to ensure its accuracy and effectiveness in lead generation.

12. Utilize Chatbots for Lead Qualification and Follow-up: Use chatbots to engage website visitors, collect data, and provide personalized recommendations 24/7.


MongoDB, a web hosting firm, has put chatbots in place to improve communication with customers easier and upgrade deals. The chatbot seems on the entrance site and offers users direction and data on the business and information about the web hosting firm's products.

Furthermore, MongoDB’s chatbot incorporates a "Your Interactions" alternative that permits customers to gain access to their previous chat history and receive assistance from an expert.

Remember, lead generation strategies should be tailored to your business and target audience. Experiment with different approaches to find what works best for your B2B campaigns.


No one technique alone: Achieving fruitful lead production necessitates a blend of tactics.

The businesses mentioned in this article surpass when it involves result creation. They've got a great blend of plans, like webcasts, visual guides, tools, content, and chatbots that help them create powerful interactions and generate more switches.

Collecting everything together, the fruitful source era needs greater than a cookie-cutter tactic. One must stay up-to-date with fads and technologies and seek out diverse B2B source era thoughts for most expansion possibility.

If the terms are used on a few occasions, it is okay to reuse them. Message sent from one business to another called cold e-mail outreach often uses similar words numerous times. Try to alter the text such that each sentence employs different terminology when possible without becoming complex or unnecessarily wordy. Keep it clear and short. Occasionally utilize complex adjectives and adverbs, but vary the sentence

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Emma S.

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