B2B Email Marketing: How to Get Your Emails Opened 40% More Often

Josh B.
April 20, 2024
min read
Share this post
B2B Email Marketing: How to Get Your Emails Opened 40% More Often

Cold emailing. It's a bit like approaching someone at a networking event – nerve-wracking, right?

You want to make a great first impression, but you also don't want to be just another face in the crowd. The good news is that with a bit of strategy, your emails can stand out and get the responses you're after.

Think about it: Roughly 333 billion (yes, billion!) emails zip around the internet every single day. That's a lot of potential for your message to get lost. 

But done right, email outreach can be your secret weapon for finding new customers and growing your business.

So, ready to break through the noise? Let's explore the do's and don'ts of B2B email outreach for successful B2B lead generation. We'll cover everything from crafting attention-grabbing subject lines to writing emails that get read.

The Power Of B2B Email Outreach

Think email is outdated in the world of fancy social media and flashy ads? Think again! When it comes to business-to-business (B2B) connections, email still packs a serious punch.

The Power Of B2B Email Outreach

Here's why:

  • Direct Line to the Right People

Forget playing tag with gatekeepers. With a little research, you can land your message directly in the inbox of the CEO, Marketing Director, or whoever is the key decision-maker.

  • Personalization is a Game-Changer

Did you know that emails with personalized subject lines get opened 26% more often? A simple "Congrats on your recent expansion, [Company Name]!" can go a long way.

  • Builds Relationships, Not Just Clicks

B2B is about long-term partnerships. Email lets you share helpful content, insights, and genuine offers of assistance – establishing trust way before the sales pitch comes in.

  • Amazing ROI

For every dollar spent on email marketing, businesses see an average return of $42. That's the kind of return that gets CFOs excited!

The Email Catch? Standing Out

Of course, everyone knows email is a thing, so how do you avoid getting lost in a sea of unread messages? That's where understanding the art of the outreach email comes in. 

It's about respecting your recipient's time, showing you understand their needs, and making it easy for them to say "yes" to a conversation.

The Email Catch? Standing Out

Effortlessly reach your target audience at scale with B2B Rocket AI agents. Leveraging smart personalization and automated meeting setup, they streamline B2B lead generation.

Crafting Effective Emails

Picture this: You're a busy marketing manager. Your inbox is a battlefield. Dozens of emails are demanding your attention, each more generic-sounding than the last. Then, one email stands out. It feels like it was written just for you. 

That's the power of well-crafted B2B email outreach.

So, how do you achieve this magical effect?

  • Subject Line Magic

It's your email's first impression. Keep it short, snappy, and personalized. Did that company you're targeting just land a big client? 

Include that in your subject line! Numbers help too – something like "3 ways to boost your lead conversion rate" pops out.

  • Grab 'em in the First Sentence

Don't start with "We're the best at...". Instead, jump straight to the point: "Noticed your website load time could be faster – got a quick fix that might help." This shows you've done your homework and you're about offering value.

  • It's About Them, Not You

Focus on how you can solve their problems or make their life easier. A real-life stat helps here: "Companies like yours see a 15% increase in customer satisfaction after implementing [your solution type]."

  • Make Them Say "YES!"

End with a question or a simple request – "Got 10 minutes to chat about boosting those lead conversion numbers?" makes it easy for them to take the next step.

Crafting Effective EmailsCrafting Effective EmailsCrafting Effective EmailsCrafting Effective Emails

The Secret Sauce: It's Not a Secret

The best B2B emails are the ones that feel genuine and helpful, like a conversation with a knowledgeable colleague. That's way more likely to get a response than a stale sales pitch.

Best Practices for Execution

You've crafted the perfect B2B email. It's got a killer subject line and a super helpful opening, and it makes your value proposition crystal clear. 

But how do you turn that initial interest into an actual conversation? Here's where smart execution comes in:

  • Know Your Audience (Like, Really Know Them)

Generic emails get generic responses (aka none). Before you hit send, take some time to research who you're emailing. What are their pain points? What kind of content do they usually engage with? Tailor your message to fit their world.

  • Timing is Everything

Did you know Tuesdays and Wednesdays generally have the highest email open rates? Find the best time to target individuals based on their past behavior.

  • The Gentle Art of Following Up

People are busy, so don't be afraid to follow up! But instead of just repeating the same message, try providing additional value each time. Maybe it's a quick insight related to your industry or a relevant article. The key is to show you're serious about offering help.

  • Test, Tweak, Repeat

Even the best email pros don't get it 100% right every time. Experiment with different subject lines, call-to-action formats, and sending times. See what gets more opens and responses – data is your friend!

  • Keep it Professional

A sloppy email full of typos tells a potential client you don't value their time. Take a few minutes to proofread carefully.

Think of it like building a relationship, not just closing a deal. Show genuine interest, be persistent (without being pushy!), and let your expertise shine through.

Best Practices for ExecutionBest Practices for ExecutionBest Practices for Execution

Key Don'ts to Avoid

You know those emails that make you cringe and hit delete faster than you can say "unsubscribe"? Yeah, let's not send those. Here are some major missteps to avoid:

  • Dear...Sir/Madam? Ugh. 

Finding the right person's name takes a little digging, but it's worth it. Generic greetings are a surefire way to land your email in the trash bin.

  • The Wall of Text Attack. 

No one has time to read your company's entire history since its founding in 1952. Keep it short, sweet, and focused on the value you offer now.

  • All About ME, ME, ME! 

Your impressive track record is great, but bragging right off the bat isn't. Lead with something that shows you understand their challenges.

  • The Ghost Email. 

Did you press send and then disappear into thin air? A simple "Just checking in on this..." follow-up goes a long way. But remember, there's a fine line between persistence and pestering!

  • Attachment Overload. 

Surprise attachments are the email equivalent of a glitter bomb – messy and unwelcome. Build trust first, then offer additional resources in a later email.

The Takeaway

Think of your B2B outreach emails like a first date. You wouldn't dominate the conversation, boast about yourself, or show up with a trunk full of old photo albums (that's the attachment equivalent!). 

The TakeawayThe TakeawayThe TakeawayThe TakeawayThe TakeawayThe TakeawayThe TakeawayThe TakeawayThe TakeawayThe TakeawayThe Takeaway

It's about showing interest, being respectful of their time, and sparking a genuine conversation.

Need a good laugh (and a reminder of what NOT to do)? There are plenty of hilarious email fail compilations online – search and cringe!

Additional Tips and Tools

Ready to take your B2B email outreach to the next level? Here are some ways to streamline the process and get even better results:

  • Automation Done Right

Set up follow-up sequences, and personalize messaging at scale. But remember, automation shouldn't replace genuine connection-building – use it wisely!

  • Your Email Signature Matters

Don't treat it as an afterthought! Use your signature to highlight your role, and company, and make it super easy for people to contact you or check out your website. Think of it as a tiny, always-on advertisement.

  • Knowledge is Power

There are amazing resources out there to help you nail your B2B outreach strategy. Specialized email outreach newsletters are a treasure trove of tips and real-life examples.

Remember: Email is a powerful tool, but it's just one piece of the puzzle. Integrating your outreach with phone calls, LinkedIn connection requests, or even personalized direct mail (yes, snail mail!) can sometimes be the clincher that gets you noticed.

Additional Tips and Tools


Don't let fancy social media fool you – email is still a powerful way to connect with other businesses. 

It lets you reach the right people, personalize your message, and build relationships for long-term success. And the best part? You get way more bang for your buck with email!

How to Win at B2B Email

  • Make it about them, not you. Show you understand their problems and can help.
  • Write like you're talking to a real person, not a robot.
  • Keep it short and sweet. Busy people appreciate that!
  • Follow up without being annoying.

Remember, email is a tool, not a magic bullet. Combine it with other ways of reaching out for the best results!

Supercharge your B2B sales with B2B Rocket AI agents. Their smart personalization and automated meeting setup will streamline your lead-generation process, giving you a competitive advantage.

Share this post
Josh B.

Ready to skyrocket your sales process on autopilot?

Unlock your sales potential with our AI agents software.

Dark circle image