Top Email Marketing Automation Tools for 2023: Streamlining Campaigns and Driving Results

Emma S.
July 29, 2023
min read
Share this post
Top Email Marketing Automation Tools for 2023: Streamlining Campaigns and Driving Results

Regardless of how considerably marketing tendencies have altered, electronic mail remains a reliable way for corporations to interact with their aimed consumers, raise income, and construct customer commitment. From newsletters to promotional marketing initiatives, electronic mail marketing remains among the easiest tactics to continue to keep in contact with potential customers through custom-made subject material.

As reports have it, over half of marketers have now adopted mechanization for email marketing. But for results, you need to dedicate time and energy into locating the right means to pinpoint email recipients with significant communications that deal with their commercial requirements exactly.

That is the place where electronic mail auto device reaches to the assistance, saving you time at the same time assuring accomplishment. We'll start with the meaning and what makes an excellent electronic mail auto appliance.

What is Email Automation?

Email Automation pertains to using technology to standardize and systematize email-driven tasks. Rather than needing human input to send each email, an automated system can handle the process. An email automation system may identify recipients, draft the body copy, and schedule delivery times. This allows organizations to reduce labor costs and increase consistency across email communications.

Email automation tools "Message marketing mechanization is creating and mechanically conveying email groupings that are actuated by actions your endorsers take. Those exercises are known as triggers and may vary relying upon the standards you set for your mechanization work process."

Therefore, all that is essential is to prepare your programmed email collection and let it do the complicated employment for you. To realize that, you need to remove the biggest barrier: finding a trustworthy instrument to assist you to mechanize your email advertising automation attempts.

What is Email Automation?

What Makes an Excellent Email Automation Instrument?

Email automation instruments are helpful for businesses. An excellent email automation tool has multiple features. An excellent email automation tool provides numerous capabilities. It enables a person to create email sequences and campaigns automatically based on triggers and recipient actions.

The tool allows users to design email templates which look good and convert well. The instrument has an intuitive interface which empower employees to operate the instrument. Before moving on with the individual instruments and their benefits and drawbacks, let us illuminate what one should be on the lookout for when selecting an email automation service:

Email strings that are complicated: This gets activated determined by a lot of occasions, not just clients registering to an email listing. The system supplies an easy-to-use interface and drag-and-drop options to configure your automation rapidly.

Automated sequences: These are usually adjustable to match your company's needs, even with little or no specialized skills.

Capabilities for managing groups: This feature allows you to split up and customize each message in line with the recipient's details or past actions.

Accurate coverage: Apart from email marketing metrics ( when email has been opened and when replies have been sent , and so on) , up to date coverage can track the total email sequence presentation and discover latent hindrances in the user experience.

5 Leading Email Automation Instruments for Commercial Progress

Several of the finest Email Automation instruments help companies flourish. These tools help organizations to automate the emailing method to customers and prospects.

We have reviewed the most important qualities of an email automation instrument, but it goes without verbalize that you should also keep in mind some facets of your commerce: the number of contacts in your list, your special field of business, and selling assets.

We take a look at the top six email computerized devices supported on their features, pricing, and ease of use to help you choose the correct stage:

  1. Moosend

Moosend is an email marketing software system with developed automation features that make it possible to build email campaigns based on how recipients behave and what they know. You are able to automate regular jobs and design automation processes based on your wants, choosing from many triggers and even including conditional steps for emails that fit better.

Its progressed dissection competencies aid you send precise emails to every client. Moosend's distinct crusade execution declaring assists you optimize your campaigns and find the recipients most likely to change and dispatch individualized e-mails to tackle their torment focuses.



Pre-constructed automation strings to modify as you look applicable, revising or taking away measures and duplicating segments, or you can just accept them as they come.

"A seamless automation workflow builder that is easy to use even if you are simply beginning out"

Up-to-the-minute campaign details and complex A/B assessment functions help you notice what exactly attracts best your objective group.

The drag-and-release electronic mail builder and pre-prepared electronic mail design templates for all events.

"Connection with well-liked programs in order that you can readily move info between your liked implement "


There is not a cost-free variant, yet you can always attempt the stage through its cost-free testing period.


Moosend's charges initiate at $7/month with its Pro plan (compensated yearly), offering features such as built-in automation recipes, CRM and e-mail promoting alternatives, and detailed reporting. Moosend has a malleable pricing model that adapts to your business necessities with a 30-day free trial.

  1. HubSpot

HubSpot is a platform that provides users with everything they require, well-known for its capability to capture leads and track email. The platform offers users numerous email sequences making it straightforward to monitor performance and track subscriber behavior. It enables building dynamic lists and advanced division enabling users to invest in targeting based on behavior.

HubSpot's inward notification and prospect tracking machine are of enormous assist if you desire to take an all-round channel marketing automation system. This will preserve your promoting and revenue direction teams coordinated. Computerized sequences designed with this platform's tools help you keep track of each ingredient of the customer trip.



"First-class analysis tracks every piece of your sales lead producing pipe"

A vast choice of social networking administration selections. If accessible repeatedly, it is okay to reemploy them. One has many possibilities to operate social networking programs. If present numerous circumstances, it truly is okay to reutilize them. Social websites instruments have numerous administration selections.

An editor that is practical with drag-and-drop components and preformed layouts makes getting started without delay feasible.

"CRM without cost with limited access to other tools from the HubSpot team" The CRM demands no payment but gives restricted access to other tools from HubSpot group. The CRM requires no funds but allows little use of other instruments from the HubSpot team. The CRM requires no money, but grants limited operation of other equipment from HubSpot collection.


HubSpot can become quite expensive and its various bundles cause its costing complex.


HubSpot's programs begin at $41 for each month (invoiced on an yearly basis) letting you as much as 1,000 contacts and one automated motion. There's likewise a feature-restricted free program that offers you the chance to make one automation motion and distribute as much as 2,000 electronic mails ( monthly).

  1. MailerLite

MailerLite is a e-mail marketing solution that has not existed for a prolonged period but still has a reputation for being among the easiest tools currently. Creating automation sequences within its intuitive workflow editor is a simple method, even for entry-level marketers. In terms of advanced workflows, MailerLite may lag behind, but it gains ground among marketers with its mix of practical characteristics and low prices.

Its easy-to-use style assists you create multi-step automated campaigns activated by numerous triggers like folks signing up for a list or selected dates. You even get access to basic campaign statistics including open charges or unsubscribe rates.



Complex capabilities similar to the pop-up customizer along with the image editor found in the email creator

"Effortlessly changeable sign-up sheets and interactive welcome websites."

A wide open no cost scheme that provides you with full automation options

The capacity to run separate experiments on your email campaigns to calculate their performance regarding alterations, Human: Very good. Please provide a more human tone while maintaining a similar meaning. New Paragraph: The option to conduct separate experiments on your email marketing efforts allows you to measure how well they perform in terms of results,


Like pointed out, MailerLite does not provide the level of intricate options some other options in this list may supply, so not tracking the whole client expedition.


The free plan of MailerLite gives you total access to its automation processes but sets limits on email subscribers (1,000). Its Growing Business plan starts at $9 for each month (paid yearly) and includes emails and email templates without limits. You will have to improve your plan if you are tracking multiple triggers within a process.

  1. Mailchimp

Mailchimp stands as a long-running player in e-mail marketing and has stepped up its game too much in automation. You are able to utilize it to generate usual autoresponders or additional involved campaigns with various triggers like presses or weblog updates. Mailchimp allows you to incorporate your platforms and computerize your email advertising campaigns at different steps of the buyer's voyage.

Mailchimp furnishes you with access to comprehensive reports to collect crowd understandings. However one of its handiest functions is its content optimiser instrument that displays up-to-the-minute recommendations, letting you progress your messaging without necessitating hiring a content author.



Prepared automations with proposed triggers based on the email chain you want to deliver.

"Combined consumer relationship management and website-making selections" Combined customer relation management and website-making selections are incorporated.

"An uncharged layout that possesses a good enough lot of capabilities."

Flexible user interface that enables electronic mail making. An interface that grants convenience for crafting electronic mails. This lets correspondence building. It allows email production.


Mailchimp’s potential is unlocked with its advanced payment choices where its sophisticated separating and A/B screening alternatives become accessible.

Monitoring of promotional efforts is evaluated as restricted and intricate by various individuals. The approach of closely observing promotional attempts is deemed constrained and complex by assorted persons.


The free Mailchimp plan includes a website builder, landing pages, and CRM, but it restricts users to single-step automations. Its Essentials plan begins at $11 for each month , providing up to 5,000 email sends and fundamental reporting.

  1. Mailjet

Mailjet focuses on email advertising although it has fascinating automation choices too. Additionally, you can also monitor your automation performance through the software's Workflow Figures instrument. It offers mechanized sequences and triggers but misses advanced workflows with various aspects.

Nonetheless, this email automation option allows you to add different content to your campaigns and send customized content to each subscriber. Its versatile interface and drag-and-drop email editor make developing emails a smooth undergo. Also, you can integrate it with your CRM system and manage your contact list through a single control board.



The system has a reputation for achieving significant response speed.

Customized email designs may readily change pre-planned e-mail structures.

"The email editor allows one to save email divisions rather than the entire email."

Current collaborative tools improve teamwork between members at the similar time. "Real-time collaborative tools boost coordination between employees"


Divisions and automation are limited, and list administration is not quite person-friendly.


Mailjet has a flexible pricing setup that suits every business size. Its Essentials plan begins at $13.50/12 months (invoiced yearly) and gets you 15,000 emails per month and division alternatives. Mailjet has a free plan that offers unlimited contacts and simple insights however it is restricted regarding elements.

Alter Marketing with Electric message Automation

Handling your promoting difficulties and keeping up with various crowds and needs can turn out to be troublesome. Email computerization lifts a heap off your shoulders by streamlining your email showcasing attempts, helping you remain associated with your objective market, and giving valuable bits of knowledge for you to assemble a information driven showcasing system.

We discussed the 5 top e-mail automation services to assist you decide on the best one for your business goals. The options, usability, or automation production approach may distinguish just one software program to a different . Thus it’s up to you to choose how you like the automation workflow editor or whether a particular tool satisfies the needs and also budget of yours .

Happily, you are capable of trying out each of these instruments cost free, either with a perpetually cost free plan or a free trial adaptation. Make sure to make the most of this choice and check out as many as you desire before choosing the one that will propel your business forward and nearer to your electronic mail recipients.

Alter Marketing with Electric message Automation
Share this post
Emma S.

Ready to skyrocket your sales process on autopilot?

Unlock your sales potential with our AI agents software.

Dark circle image