For any B2B company, a steady flow of qualified leads is the fuel for growth. But the big question is, where does that fuel come from? Do you secure your own endless supply, giving you the freedom to go anywhere, anytime? Or do you hire a professional service to deliver fuel to you on a schedule?
This is the core difference between two powerful approaches to lead generation: the one offered by B2BRocket.ai and the one from an agency like Elevation Marketing.
One gives you ownership of the raw material; the other provides the finished service. Understanding which model fits your business is the key to unlocking predictable growth. Let’s explore which path is right for you.
When you don't have the time or in-house team to run complex marketing campaigns, you hire an agency. Elevation Marketing is a full-service agency that can act as your outsourced marketing department. Their lead generation services are designed to take the entire task off your plate.
Think of it like hiring a professional fishing crew. You tell them what kind of fish you want, and they handle everything else. They have their own boats, their own fishing gear, and their own knowledge of the best fishing spots. Their process typically involves:
They first work to understand your business and your ideal customer.
They then use a mix of tactics—like creating content, running paid ads, or managing email lists—to find potential leads.
They capture these leads and, in some cases, qualify them before passing them over to your sales team.
The main benefit here is expertise and convenience. You are buying the team, the strategy, and the execution all in one package. You don't have to worry about where the data comes from or how the emails are written; you just focus on the leads that are delivered to you.
B2B Rocket offers a fundamentally different philosophy. Instead of hiring a crew to fish for you, it gives you ownership of the entire ocean and a fleet of advanced, AI-powered fishing boats.
The core of the B2BRocket.ai platform is its unlimited B2B database. This isn't just a feature; it's a strategic asset. Here’s what it means in simple terms:
You never have to spend money on expensive and often outdated contact lists again.
You have access to a constantly updated global database of business contacts. You can never run out of people to talk to.
You can instantly test new markets. Want to see if your product sells well to CFOs in the UK? Or tech startups in California? You can build a list and launch a campaign in minutes, not weeks.
This model is built for companies that want to build a powerful, in-house lead generation asset. You own the data strategy, you control the process, and you build a system that grows with you.
How you pay for leads is just as important as how you get them. The financial models for these two approaches are very different.
Hiring Elevation Marketing is like using a taxi service for all your transportation. It's a premium, convenient service. You pay a retainer or a project fee, which is typically a significant investment.
The cost is for their team's time, expertise, and the service they provide. While effective, the cost per lead can be high, and the fees can change depending on the scope of your campaign.
Using B2BRocket.ai is like buying your own car. You pay a flat, predictable subscription fee each month. Once you have the car, you can drive it as much as you want.
Ultimately, your decision comes down to what you want to own: the process or the outcome.
With Elevation Marketing, you are buying the outcome—a certain number of leads or meetings. You are paying for their service. You rely on their expertise, their methods, and their data sources. This means giving up control in exchange for convenience.
With B2B Rocket, you are building your own process and owning the source of your leads. The unlimited database becomes your company's asset. You build a scalable machine that you can control, measure, and optimize in real-time. This is about empowerment and building long-term, in-house capability.
Choosing between B2BRocket.ai's platform and Elevation Marketing's services is a choice between two smart, but different, growth strategies.
B2BRocket.ai offers the path of empowered ownership. It gives you the most powerful raw material in B2B—unlimited data—and the intelligent tools to build your own scalable, efficient lead generation asset. It's the modern choice for businesses that want control, speed, and a predictable ROI.
The question to ask yourself is: In the long run, do you want to be renting your leads, or do you want to own the machine that generates them?
See why businesses focused on growth and control are choosing to build their future with B2BRocket.ai. Book a free demo today!